Acuity is experienced in the marketing of
University-based products & services.
We invite you to view these video clips from Peter Rousos of the Vanderbilt University Office of Technology Transfer and Enterprise Development (OTTED), in which he discusses some of the marketing and process challenges and opportunities faced by VU's Tech Transfer team. Like any business organization, even large research and academic institutions need functional and cost-effective web tools in order to meet the challenges of transferring amazing discoveries and inventions to the commerical markeplace. Mr. Rousos also provides commentary on his experience in finding Acuity to be an adept partner, not only in the technical but also in the strategic marketing aspects of the Tech Transfer program at Vanderbilt University.
Take a closer look …
So what, exactly, is "Tech Transfer"? [1:46]
[Many amazing and innovative things are discovered and invented at a major research institution like Vanderbilt University. Bringing these ideas and products to market, however, presents unique challenges.]
eCommerce for Innovative Ideas [1:26]
[Peter describes how VU engaged Acuity to help develop a novel online 'store' to market a variety of Vanderbilt University "e-Innovations", and how the idea has been received by the marketplace.]
Why Acuity is the Answer for VU [1:41]
[In engaging Acuity, Peter explains how Vanderbilt University found not only a good technology partner, but also a company with perspective and creativity in the strategic marketing of VU's innovative products.]
Please also take a moment to visit the VUeInnovations website!
|